The Dr. Beckmann jeans survey has received fantastic coverage in the national press – please click on the links below to see:
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Dr. Beckmann’s Jean’s Expose Hits the National Press - Thursday, January 28th, 2010
Brit Men Wear the Trousers – It’s Official - Thursday, January 28th, 2010
When it comes to jeans it’s Britain’s men who really do wear the trousers, new research has proven.
Brit men own almost twice as many pairs of jeans in a lifetime (102 pairs on average) as their female counterparts (58 pairs), but this isn’t a fashion statement for designer denim.