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Bland Brits only wear three colours - Thursday, March 3rd, 2011

Britain is a nation hung up on bore-drobes instead of wardrobes.

  • Brits wear just three main colours in their lifetime
  • 54% of men and women avoid ever wearing bright colours
  • The Midlands is the most colourful region of the UK

Hot off the heels of London fashion week and its predictions for bright prints and florals, boring Brits wear just three colours on a day-to-day basis, a new national study has revealed.

The survey of 2,378 Brits, by laundry experts Dr. Beckmann has revealed that despite multicolours and floral prints emerging as the major trends for next season, 63% of Brits do not venture out of their clothes comfort zone, basing our entire bore-drobe around three drab colours - black, white and grey.

Both males and females are equally affected by a lack of colour, with over half of those surveyed (54%) revealing that they totally avoid wearing bright coloured or patterened garments. Two thirds (62%) of men questioned admitted to owning a bright or patterened tie, worn to spruce up bland shirt and suit choices.

The most unpopular colours to wear are mustard (34%) and orange (29%), along with neon brights (23%) such as lime green and hot pink.

Younger people expressed a preference for less colourful items, with 82% of the under 40s age group admitting that they rarely ventured outside of their 'safe' colours, with patterns hardly worn at all.

The most colourful region of the UK is the midlands, with those surveyed reporting the widest array of wardrobe colours on average; whereas respondents from Wales and the South West admitted that they have on average the smallest range of colours in their wardrobe.

Laura Unsworth from Dr. Beckmann, believes there is no excuse for bland wardrobe choices:

She said:

Our survey shows that Brits are less that adventurous when choosing their clothes - we are a nation of bores! With all the colourful fashion available on the shelves, there are just no excuses for any bland outfit ensembles!

From the survey, top tactics for sprucing up plain colours include wearing bright scarves, and accessorising with chunky jewellery, and 60% of those surveyed admitted to wearing brighter colours on their annual holiday trips.

 

 

Tags: bland brits, dr beckmann, Dr Beckmann survey, London Fashion Week
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SOS!!! ‘Save our socks’ - Thursday, January 27th, 2011

Britain is a nation of losers when it comes to missing socks in the laundry.

  • Brits lose 15 socks in the wash every year.
  • Lost socks in the wash cost the average UK household £240 every year.

The average UK household loses 60 socks in its washing every year, a new national study has revealed.

Those mysterious disappearances are no longer just folklore and actually cost each family a whopping £240 a year.

The national survey of 1,500 Brits, by laundry experts Dr. Beckmann has revealed that missing socks are most likely to affect the male members of the household, and that northern homes are top of the list as the most likely victims of sock disappearances, with 67% of households reporting that they lose up to 15 socks a year.

Homes in Newcastle reported the highest rate of loss (15 socks a year), with other northern locations Liverpool (13), Manchester (10) and Leeds (9) joining them in the top five.

Laura Unsworth, from Dr. Beckmann believes the 'lost sock' phenomenon is no longer just an urban myth.

She said:

The majority of people living in the UK have fallen victim to lost socks whilst doing their laundry. This phenomenon has long been an affliction of regular washers - these research findings will surely resonate with everybody who has pulled a single sock out of the washer drum.

Where the socks go is one of life's great mysteries - clearly this is causing some distress and a great deal of inconvenience to Britain's washing population!

Black socks are the most likely candidates to go missing, with a staggering 78% of people complaining that these are the most difficult sock colour to pair up after a washing cycle.

Young men aged between 14 to 25 are at a higher risk of suffering from missing socks and 82% of this age group admit to wearing odd socks on a weekly basis as a result. Conversely, females in the same age bracket (14-25) are most likely to be able to keep track of their pairs - only 21% said that they regularly lost a sock in the wash cycle each week.

Tags: dr beckmann, Dr Beckmann survey, Laundry Experts, Missing Socks
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Dirty Dreamers – Pyjamas are the dirtiest clothes in Britain - Thursday, November 11th, 2010

Pyjamas are officially the dirtiest clothes in Britain, a new survey has revealed.

According to a poll by laundry experts Dr. Beckmann, a staggering 52% of Brits wash their pyjamas only once a fortnight, with 10% admitting they only wash their bed clothes once a month.

The results also exposed women as the dirtier of the sexes - with 59% of females ages between 18-25 confessing they only wash their PJ's every two weeks, compared to only 23% of their male counterparts admitting the same.

Dr. Beckmann can also reveal the grubbiest bed clothes belong to Mancunians as a whopping 54% wash their pyjamas only once a month. The freshest bedclothes belong to Londoners, with 42% claiming they wash their sleepwear three times a week.

According to top psychologist Donna Dawson, people have a strong emotional attachment to their pyjamas, just like they do with their beds. Donna explains:

Our pyjamas represent a retreat from a tiring day, an escape into the world of rest and relaxation, as well as confort, cosiness, warmth, and psychological security.

Adding out individual 'scent' to them just makes them more a part of us. Although we may rationalise that our pyjamas are not dirty because we do little in them apart from sleeping, on a subconscious level we are avoiding washing them in order to prolong the smell signature which makes our pyjamas like a second, safe skin to climb into.

Tags: Dirty Dreamers, dr beckmann, Dr Beckmann survey
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Looking for a career? Get a white shirt - Tuesday, April 20th, 2010

As thousands of newly-qualified students begin the search for a career this month employers have warned that the wrong choice of clothes at an interview can mean they've lost the job before uttering a single word.

More than eight out of 10 employers believe that a simple, plain white shirt is their preferred choice for interviewees.

And they've admitted that the wrong choice of wardrobe could be enough to cost a potential candidate the job.

A survey of 2,016 Brits by Glowhite manufacturers Dr. Beckmann has revealed an astonishing 83% of employers say candidates wearing clean, white shirts to interviews are at an immediate advantage at job interviews.

Yet, worryingly, almost half of students polled admitted that they '"rarely" wear white shirts to interviews.

Blue shirts and even multi-coloured 'fashionable' shirts are the first two interview choices of 18-22 year olds going to a job interview, the survey has revealed - immediately putting the hopeful candidates at a disadvantage.

Employers say clean white shirts with crisp collars suggest a candidate is organised, business-like and pays attention to detail - the three most sought after qualities in job interviews.

Yet half of those student candidates polled owned a plain white shirt, let alone selected it for job interviews.

An astonishing 24% of the young polled even admitted they believe it is "acceptable" to wear jeans to a job interview, as long as it is coupled with a shirt.

Acclaimed behavioural psychologist Donna Dawson believes many young job candidates could be excluding themselves from job selection before they've even opened their mouth in a job interview.

She said:

In the busy working world that we now inhabit, it is even truer that 'first impressions are the strongest' - we tend to make all kinds of instant judgements about a person, their values and personality, based on visual presentation alone.

From appropriate work attire such as crisp, clean white shirt or blouse, a job interviewer will deduce not only that a candidate is organised, business-like and efficient, but also that this person cares about their self-image, and is courteous, cooperative, and able to work with others.

A huge 64% of employers polled listed a dirty shirt/blouse as the second thing they notice about candidates, after their hair style/face, a further 56% said a dirty, scruffy or inappropriate shirt were the biggest 'physical faux pas' a candidate could commit.

A telling 83% said they would turn down someone who turned up to an interview with a dirty, scruffy or inappropriate shirt.

Donna comments:

A dishevelled, dirty, or inappropriate shirt will signify just the opposite - that this person is disorganised and lacking in awareness, with a selfish desire to do his/her own thing, which might preclude working harmoniously with others.

With just a little forethought, job candidates can work their visual presentation into a strong advantage.

*Research carried out online on the Dr. Beckmann website: 15th March - 15th April 2010.

Tags: donna dawson, dr beckmann, Dr Beckmann survey, glowhite, students, white shirts
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Sorry ladies but men hate red bras – it’s official - Thursday, February 11th, 2010

'Racy' red lingerie voted the biggest turn-off

  • Over half of men vote red as their least favourite underwear colour
  • But almost two thirds of women think their men prefer red lingerie
  • Black underwear is men's favourite

It has long been considered the sexiest lingerie colour - the one women wear when they are feeling 'flirty' - but no longer, according to Britain's men at least.

It's official - red, a favourite for Valentine's Day underwear is now considered the biggest bedroom turn-off by Brit males, our study has revealed.

An overwhelming 56% of men said that red is their least favourite lingerie colour, with a further 18% admitting they hate pink undies and 11% plumping for flesh-coloured as the biggest turn-off.

It's clearly a blow for ladies everywhere because the 1,001 women* polled also revealed that when they are buying undies to impress their man, 61% choose red-coloured lingerie believing that is exactly what their man would choose.

But what colour should you buy?

According to the 1,016* men polled, women should opt for simple white or black lingerie if they want to impress their other half in the bedroom.

47% of blokes said black underwear was their favourite on their loved ones, while 34% selected white lingerie as their undie-colour-of-choice.

This is timely advice, as the week leading up to Valentine's Day is traditionally the period when more underwear is sold in the UK than at any other period of the year.

Steven Simpson, Dr. Beckmann spokesman, said:

Traditionally men have bought red underwear for their girlfriend, wife or lover, in the belief it's the most romantic and attractive of lingerie.

However, according to our research, the tastes of modern men have changed so ladies it's now out with the red and in with the more demure black and white if you want to impress your partner.

* Research carried out online on the Dr. Beckmann website - January 2010

Tags: Dr Beckmann survey, red lingerie, valentine's day
Posted in News | 1 Comment »

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