Britain is a nation hung up on bore-drobes instead of wardrobes.
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Brits wear just three main colours in their lifetime
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54% of men and women avoid ever wearing bright colours
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The Midlands is the most colourful region of the UK
Hot off the heels of London fashion week and its predictions for bright prints and florals, boring Brits wear just three colours on a day-to-day basis, a new national study has revealed.
The survey of 2,378 Brits, by laundry experts Dr. Beckmann has revealed that despite multicolours and floral prints emerging as the major trends for next season, 63% of Brits do not venture out of their clothes comfort zone, basing our entire bore-drobe around three drab colours - black, white and grey.
Both males and females are equally affected by a lack of colour, with over half of those surveyed (54%) revealing that they totally avoid wearing bright coloured or patterened garments. Two thirds (62%) of men questioned admitted to owning a bright or patterened tie, worn to spruce up bland shirt and suit choices.
The most unpopular colours to wear are mustard (34%) and orange (29%), along with neon brights (23%) such as lime green and hot pink.
Younger people expressed a preference for less colourful items, with 82% of the under 40s age group admitting that they rarely ventured outside of their 'safe' colours, with patterns hardly worn at all.
The most colourful region of the UK is the midlands, with those surveyed reporting the widest array of wardrobe colours on average; whereas respondents from Wales and the South West admitted that they have on average the smallest range of colours in their wardrobe.
Laura Unsworth from Dr. Beckmann, believes there is no excuse for bland wardrobe choices:
She said:
Our survey shows that Brits are less that adventurous when choosing their clothes - we are a nation of bores! With all the colourful fashion available on the shelves, there are just no excuses for any bland outfit ensembles!
From the survey, top tactics for sprucing up plain colours include wearing bright scarves, and accessorising with chunky jewellery, and 60% of those surveyed admitted to wearing brighter colours on their annual holiday trips.










